joe's blog

joe's blog

60 seconds to national media coverage

Yes, that's right! BSG generated national media coverage for McDonald's in South Florida when the restaurants kicked-off a one-month lunch promotion promising customers receive their drive-thru orders in 60 seconds or less.

With coverage in outlets such as Good Morning America, Reuters, CNBC, ABC, World News, CBS This Morning and TIME.com, the agency's media relations efforts garnered publicity worth more than $300,000.

The promotion has been so successful and well received that it has been extended by 60 days until the end of October!

Tannehill passes to Broward Health

More than 50 locations within range...that's the message of our new campaign for Broward Health featuring Ryan Tannehill - Pro Quarterback for the Miami Dolphins.

In the video, Ryan throws the football all over Broward County to point out the many different locations you'll find Broward Health facilities. Much farther than Ryan has to throw on any given Sunday... 

 

More Fun with Carnival

Our new trade campaign for Carnival "We Have More Fun" is aimed at travel agents nationwide. Each week we highlight different Carnival attributes that add up to "More Fun" on a Carnival cruise.  

Happy with AvMed

This AvMed spot asks consumers "are you happy with your health plan?" That's because AvMed is the Florida health plan awarded the J.D. Power award for customer satisfaction 3 years in a row.

This spot is part of a new 2013 campaign that began with an update to AvMed's brand identity. We introduced a new logo, a new tagline "Embrace Better Health" and new creative across all media. The brand platform is designed to increase consumer engagement, encourage consumers to lead healthier lives, and to choose AvMed.

 

Agency Launches Celebrity Liquor: LVP sangria

The fabulous Lisa Vanderpump and her daughter, Pandora, were recently in Miami to launch their newest venture, LVP sangria at The White Party.

Our PR division is the agency of record for the brand, and kept the mother-daughter duo busy, scheduling seven interviews for them in one day!

Sound abusive? They loved it and never stopped smiling for the cameras. The coverage continues to pour in!

Del Monte Fresh Fuels Greatness

This campaign answers the question "where do athletes get all their energy?" The spots not only run online and on cable tv, they are also shown at the American Airlines arena during Miami Heat games...which are loud! So we relied on visuals alone to tell the Del Monte story.

 

NASCAR Driver Mark Martin Takes Us for a Thrill Ride

Beber Silverstein Group recently wrapped production on a tv/outdoor and digital campaign for ER Extra—a network of emergency-care facilities located in fifteen states. The spokesperson for this campaign was current driver and future Hall-of-Famer Mark Martin. And, really, who could be better? Mark is a tremendously nice guy. He knows a thing or two about speed. And when a NASCAR driver endorses an emergency room, THAT means something.

Teaching kids to BIKESAFE

We are proud to launch a pro-bono campaign with BIKESAFE to teach kids how to do just that. Bike safely. If it's as successful as our WALKSAFE campaign, we'll be helping to save the lives of children throughout Florida. 

Ryan Tannehill trusts Broward Health

Our new Broward Health Orthopedics campaign with pro quarterback Ryan Tannehill began running this month. Look for outdoor, television, print, online video and banners. We predict a great season for all involved!

Not even 007 has one of these!

This February, our client Gibbs Sports Amphibians unveiled the Quadski at the 2013 Miami International Boat Show. As the world’s first high-speed amphibian, the Quadski (and the BMW engine inside it) hits speeds of 45 mph on both land and water and -- with the touch of a button -- transitions between the two in less than five seconds!  The Quadski is something you really have to see to believe, so we’ll let WPLG’s resident “big boy toy” expert Todd Tongen show you what we are talking about in the clip above.