joe's blog

joe's blog

60 seconds to national media coverage

Yes, that's right! BSG generated national media coverage for McDonald's in South Florida when the restaurants kicked-off a one-month lunch promotion promising customers receive their drive-thru orders in 60 seconds or less.

With coverage in outlets such as Good Morning America, Reuters, CNBC, ABC, World News, CBS This Morning and, the agency's media relations efforts garnered publicity worth more than $300,000.

The promotion has been so successful and well received that it has been extended by 60 days until the end of October!

Speaking to the new senior

"Direct response" conjures up all kinds of advertising formulas and clichés, especially when talking to seniors. We've always approached direct response differently and this year is no exception. 

This new spot for AvMed Medicare tackles preconceived direct response clichés head on and makes an emotional connection with "the new senior" in the year 2015. After all, 65 is the new 50!


With the start of the 2015 – 2016 academic year, BSG picked-up a new client that has a lot to say: Barry University. Celebrating its 75th anniversary, our PR team is charged with promoting the yearlong celebration that will include the Barry Birthday Bash hosted by Alum Dr. Shaquille O'Neal, Founder’s Week featuring guest speaker Jo Piazza and The Women’s Leadership Conference. Go Bucky!



Operation Pedro Pan: The Cuban Children’s Exodus. With the exhibition on view until January 2016, BSG has already secured more than 30 media hits in top outlets such as Diario de la Prensa, Miami Herald, Examiner, Al Jazeera America, Telemundo 51 and NBC 6 featuring interviews with Pedro Pan “alumni" such as U.S. Senator Mel Martinez. The BSG team also created the branding for the exhibit, including visitor guides, posters and billboards.

Together with Wellmont and MSHA

This video announces the proposed merger between Wellmont Health System and Mountain States Health Alliance. It outlines the benefits of a new combined health system alongside the heartwarming Phillip Phillips song "Home." 

Built around the beauty and strong local pride of the region, "Better Together" is the emotional rallying cry for this exciting endeavor. 

Carnival Cruising Docummercial-Style

Armed with five GoPros and a lot of enthusiasm, we documented one family’s impressions of their first time cruising.

The resulting videos are what we call "docummercials." Testimonials as commercials executed in unexpected ways.

Showing the Lovin'

After the success of McDonald's PAYING WITH LOVIN' national Super Bowl ad, BSG set out to garner local exposure; making sure that McDonald's customers in South Florida were getting in on the action and feelin' the love.

With an undercover camera crew and some smiling McDonald's servers, we captured the excitement and affection from customers who were surprised to hear that no cash was needed if they "paid with lovin'."

The campaign recieved some lovin' of it's own from well-respected local anchors like CBS 4's Elliott Rodriguez, as seen here in the clip.

How To Drive In Florida

Floridians know that the best way to drive through the state is on Florida's Turnpike roads...on "the Less Stressway."

In our new campaign, visitors to Florida will be greeted with billboards, online banners, posters in service plazas and email blasts touting the advantages of driving the Less Stressway. And of course, using a SunPass to make driving here even easier. 

Tannehill passes to Broward Health

More than 50 locations within range...that's the message of our new campaign for Broward Health featuring Ryan Tannehill - Pro Quarterback for the Miami Dolphins.

In the video, Ryan throws the football all over Broward County to point out the many different locations you'll find Broward Health facilities. Much farther than Ryan has to throw on any given Sunday... 



More Fun with Carnival

Our new trade campaign for Carnival "We Have More Fun" is aimed at travel agents nationwide. Each week we highlight different Carnival attributes that add up to "More Fun" on a Carnival cruise.