Submitted by admin on Fri, 08/12/2011 - 07:07
For Del Monte Fresh, we created and launched 'the Great Snack Swap"-an efffort to revolutionize what our children get out of vending machines.
The goal is to convince schools to swap out unhealthy snacks for fresh fruit and vegetables. The print ad seen here is part of an integrated campaign involving public relations, events and trade advertising.
The box is a direct mail piece-a scaled down version of a DelMonte Fresh vending machine. Inside the box is a coin inviting the recipient to redeem the coin for a fresh vending item at a trade show.