Driving commuters to carpool

Submitted by gus on Fri, 06/01/2012 - 07:14

We recently launched a public relations and advertising campaign to inform commuters about new incentives designed to alleviate traffic at the 826/836 interchange. Sponsored by the Florida Department of Transportation, the program rewards commuters with up to $75/month for carpooling to work. It is designed to decrease the number of cars on the road and put money into the pockets of those affected by the 826/836 construction project.

Our integrated marketing campaign, including a mix of TV testimonials, eye-catching wallscapes, billboards, online banners and print ads. Our Public Relations department garnered extensive media coverage on Local 10, CBS 4, NBC 6, Telemundo, GenTV and Radio Caracol. In addition, we secured articles in The Miami Herald, El Nuevo Herald, Miami Today and the South Florida Business Journal. Less than a month after the campaign began, the number of people enrolled in the program tripled and continues to grow.