Hertz

Submitted by jason on Fri, 08/12/2011 - 13:39

By Media Type:

By Media Type

TV/Video

By Division or by Client:

By Division or By Client

Travel

Hertz

Neverlost

case study

product:

NeverLost Navigation Systems-tv/video

assignment:

Significantly increase the number of rental customers requesting cars equipped with the NeverLost GPS system.

making a tough job tougher:

The core commercial needed to be produced in Spanish, Portuguese as well as English.

solution:

A multi-tiered approach combining traditional media (newspaper, travel trade magazines and television) with new media (redesigned web site, SEM, and behavioral targeting), as well as TV and web contests and promotions

result:

Within a month of the marketing effort launching, Customers requesting NeverLost system in their rentals increased by 60%.