AvMed Health Plans
Branding: WELLfluent Campaign
AvMed is celebrating a different kind of ‘rich.’ Being rich in what really matters— health and happiness. That’s what AvMed calls WELLfluent.
In this video, we want people to be caught off guard by the juxtaposition of a fun, wholesome family doing an authentic WELLfluent rap. And help inspire and entertain them.
Millennials are redefining what it means to be successful and wealthy. And AvMed is on board by supporting their member’s efforts to live a WELLfluent life.
Branding
Downtown Wallscape
:60 Radio
Logo Redesign
Online banner
AvMed Health Plans
 |  |
|---|---|
 |  |
 |
This branding campaign introduced our new logo and tagline, "Embrace better health." BSG exceeded Commercial and Medicare goals each of the past 5 years for this regional plan.
Embrace better health
AvMed Health Plans
AvMed Health Plans
Medicare Direct Response
“Direct Response” conjures up all kinds of advertising formulas and cliches, especially when talking to seniors. We’ve always approached direct response differently; built around emotional truths. And this campaign is no exception.
The 2018 Medicare campaign speaks to today’s young senior in frank language they can relate to. It asks provocative questions we know seniors think about but may not ask out loud. The advertising kicks off a conversation about retirement, living WELLfluent and choosing Medicare coverage. That’s why we call this year’s Medicare campaign “Thought Starters.”
Print ad
Direct Mail
Online Banner ads
Facebook ads
