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Broward Health
Branding
Anchor 1
Broward Health
Orthopedics
Market research pointed to a ten percentage point increase in brand recognition, a 300% increase in call volume for physician referrals, and the volume of joint replacements at Broward Health’s hospitals increased by 20%. That was a “WOW”, and the most successful campaign that this health system had seen in 15 years.
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brwrdhealth_outofwhack_billboard
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brwrdhealth_shake_billboard
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brwrdhealth_hooray_billboard
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brwrdhealth_joint_billboard
Anchor 2
Broward Health
Cardiac - Heart Age Tool
During the first 60-days more than 13,500 people visited the microsite, and of the almost 3,000 people who took the online test , 67% resulted in a heart age 7 or more years older than their chronological age. 800 people opted-in to receive additional information and 66 requested a cardiac physician referral.
:60 Radio - Live Announcer Read
Heart Age Tool - Sample Live Read
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Anchor 3
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