Looking for a reliable mechanic or a tax expert? Just ask around, chances are you'll hear, 'I've got a guy for that!' Sharing positive experiences is something we all do—it's universal. This shared truth inspired our recent Medicare enrollment campaign for AvMed.

AvMed streamlines the Medicare experience with plans that feature a 'personal assistant' to guide customers through their chosen plans. Meet 'Carlitos'—the friendly, bilingual customer service pro who's always there to assist.

This concept's universal appeal allowed BSG to create bilingual ads that effectively communicate the idea while maintaining humor and impact. The result? Memorable, culturally fluent ads that resonate with both English and Spanish-speaking audiences.