Heart Stroke ER
Screening Campaign
The Heart Stroke Emergency Specialists program is an innovative Alliance between UF&Shands and 3 different community hospitals in Hernando and Citrus counties. In this second phase of our campaign, we introduced television and billboards into the media mix.
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We wanted to do something very different in a category that has seen a lot of heart and stroke marketing.
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Each compelling 15’ spot is meant to put the viewer in the throes a heart attack or stroke situation, without showing clichéd POV or not-so-real re-enactments. What would you do if you or a loved one were experiencing symptoms? What thoughts might run through your head? We encourage people to make an action plan now. Before it’s too late. And to get a screening at one of our top hospitals.
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:30 TV